Targeting the U.S. Market

2014 March 19, Wednesday - 12:33

One of the main objectives of our business policy is conducting market research, enhancing international competitiveness, and entering into new markets.

 In 2014, we are targeting the United States market. As the first strategic step, DSR participated in the ’Future Call Center Summit’ in Orlando, Florida, in January.

 The conference including workshops and exhibitions was organized for the ninth time this year. Attended by thousands of visitors, this is one of the largest events in the United States in the customer service and call center segment.

 Our company participated in the call center exhibition in Orlando with a stand specifically designed according to the U.S. standards: English-language marketing materials, molinos and a product demonstration video.

In the focus of the U.S. market development plan stands our WIOVoice (Walk-In-Office Voice) system developed by DSR. The new integrated technology documents agent-customer conversations at the branch office desks. The recordings provide an easy process to analyze and manage customer complaints and support the employee performance evaluation. The encrypted recordings result in lower legal costs due to enhanced customer case management.

Learn more about the Orlando exhibition here: